iNM Magazine Volume 7 | August 2015
Book Review
Anusha Kuchipudi
First year, PGDM
NMIMS, Hyderabad
e book got me acquainted with the market way of
thinking and also made me develop respect for
entrepreneurs.
is book reflects the thoughts of Gurcharan Das, former
CEO of P&G, Hope, a business consultant and venture
capitalist about India's economy and state of affairs. e
book is divided into three segments primarily- preindependence era [ focused on British Raj including some
stories of Mughal period], post-independence preliberalized era and post-liberalized India. It is a story of
what Mr.Das experienced by talking to his co-workers,
partners, rivals, analysts and other people from the
corporate world. e book does an extremely good job of
putting the economic policies of Indian government in
perspective and giving an insight into how that impacts
the Indian society.
Overall a good read where the stories of different
personalities and also Das's own experiences were lucidly
portrayed.
He discusses the huge investment in public sector as
planned by Nehru, then the license raj and rationing
perpetuated by Indira Gandhi and finally, economic
liberalization brought in by Narasimha Rao. He blames
Nehru not for the large public sector investment but for
his poor management of his own vision. He believes the
delay in implementing economic liberalization and
perpetuation of stricter license raj had b