iNM Magazine Volume 7 | August 2015
Cover Story
REDEFINING THE LANDSCAPE
OF SPORTS IN INDIA
Mohammed Sirajuddin
7Miles Event Management Pvt Ltd
We began by launching the “Delhi Quarterathon”-A
eme Based Community Run of 11.265 Kms. Delhi
Quarterathon received a major boost when we were able
to tie up with the Media Conglomerate, India Today
Group for the second edition and organize the event in
collaboration with them. e main objective of the Run
was to create sensitivity about "Women Safety". e Run
received tremendous response from the residents of
Delhi. ousands of enthusiasts from all walks of life
came together in this 'run for a cause'. e Event was
graced with the presence of Legendry Runner Milkha
Singh, nectar of inspiration and motivation, along with
Honorable Chief Minister Shiela Dikshit, Shri Yoganand
Shastri, Kiran Bedi and Naveen Jindal who came to
support the cause and motivate the runners. e event
was telecasted live on Headlines Today and received
huge media mileage.
India, has evolved as a Global Power. Economically,
Politically and Militarily. We are the World's Youngest
Nation with a population of over 1.2 Billion people. Yet
when it comes to sports, we are still considered as a 'One
Sport Nation'.
In order to bring about a change we need to build a
complete Eco System which means- Organizing several
cutting edge sporting events at International, National
and Regional level. Exponential evolution in ability to
manage sporting events, change in grass root
perception of sports as an Industry, Government
Support, Active participation of the people. We have
hosted Global Sporting Events such as Common Wealth
Games, Formula One but they have been few and far in
between hence there has been no radical shift in
sporting environment of the country.
In 2014, we plan to organize to spread Quarterathon to
other Cities and also foray into other untapped domains
such as Adventure Sports. Talking about the Revenue
Streams, We have Media Rights, Sponsorships,
Ticketing, Consulting etc.
With this backdrop we (a team of 5 i.e. Santosh Kumar,
Vikas Sharma, K.S.Sirish, Radhika Goel and I) founded
“7Miles Event Management Pvt Ltd”- a Sports
Management Start Up in 2012. ree of us had jumped
onto the entrepreneurship bandwagon right out of
college. Radhika had to quit in order to pursue higher
studies but she still lends her support to the team.
Hurdles Faced
· Bureaucratic Hurdles - ere are around 17 regulatory
approvals required to organize a public event. We also
face other related problems.
· Funding – e funding/investment scenario in the
Sports Industry is not very evolved in India.
· Finding first three paying clients and convincing