ENGINEERING INNOVATION
INGENIEUR
ENGINEERING INNOVATION
INGENIEUR
Smart Engineering Innovations towards Business Success
By Dato ’ Ir . Dr Eric Goh , FASc Honorary Professor - Universiti Sains Malaysia
Prof . Ir . Mariatti Jaafar Dean - SMMRE , Universiti Sains Malaysia
Ts . Poo Teng Soo Director - Alexcus Engineering
Smart engineering innovations and industrial work practices need to be efficient and practical to produce positive outcomes aimed towards business success in the respective holistic industrial operations . The objective of strategic engineering innovations is to produce optimum benefits and production outputs using the existing budget and , if possible , without incurring any extra financial investments . Costeffective smart engineering should thus focus on the best , most efficient , accurate and effective technologies and techniques to eventually further increase the overall profits and good governance practices for the ever-dynamic sustainable industrial sectors worldwide .
The engineering profession has always been acknowledged worldwide as the foundation in the design , construction and manufacture of various innovative structures , infrastructures and amenities for the sustainability of society enrichment and progress . The engineering profession is thus the vital catalyst and component of any country worldwide striving for industrialised and developed nation status . With the new exciting era of ‘ Cyber Physical Systems ’ ( Industry 4.0 ), top-trending smart technologies , globalisation and the present economic challenges a reality , engineering professionals need to acquire the latest effective skills in state-of-the-art engineering knowledge , sustainable industrial business success practices , environmental-friendly technology and economical means to carry out best practices in the industry to stay competitive .
The ‘ Blue Ocean ’ Strategy developed by eminent international experts Professor Chan Kim and Professor Renée Mauborgne in 2005 from the Institut Européen d ' Administration des Affaires ( INSEAD , France ) is useful as a catalyst for the industrial sector to progress in this globalised and technology-savvy era . Some of the key principles towards using this unique ‘ Blue Ocean ’ Strategy to progress the engineering-centred industry from ‘ good ’ to ‘ great ’ include :
- ability to create uncontested new market opportunities by reconstructing existing market boundaries , - focusing on the big picture , - reaching beyond existing market demand , and - getting the strategic sequence right . ‘ Blue Ocean ’ manufactured goods include all the value-added products not yet in existence today , complemented by market demands that can strategically be created rather than fought over . There is thus ample opportunity for growth which can be both profitable and rapid . ‘ Blue Ocean ’ is thus an analogy to describe the wider , deeper economic potential of the market space for new unique industrial techniques and products that is not yet explored or tapped for further enhancement .
72 VOL 98 APRIL - JUNE 2024