INGENIEUR
which in turn attributes to economic growth. The
four key trends are:
1. Big data analytics, which is deployed in
variety of industries to serve customers better
through culling out insights and predictions
that the data can generate. The process
can help to improve the profitability of the
company by assessing credit worthiness,
risk analysis and/or data supported decision
making processes;
2. Cloud computing, which is one of the fastest
growing technological advances, helps
companies to structure, organise and store
large amounts of data without investing
heavily in hardware and software tools. More
importantly, company employees always
remain connected with the help of smart
phones and tablets. With such a work culture,
people need not be in the office to complete
their tasks; they can do their work from the
train or bus on their daily commute, besides
tele-working from home;
3. Mobile device usage, particularly smart
phones and tablets, make customers and
clients more mobile and also provides
access to companies’ websites, applications
and records wherever they happen to be;
4. Social media, an offspring of the Internet
age. This new age media, though seen as
a disruptive and unproductive activity when
staff unnecessarily waste time, can be a
powerful tool for customer engagement,
relationship building, networking, information
sharing, and soliciting feedback, as well as
branding products and services.
In Malaysia, intensification of ICT usage is
proliferating through on-going capital intensive
economic transformation programmes and megaprojects that have been stimulating domestic
demand for ICT Services. To name a few, the
ICT intensive big projects include My Rapid
Transit (MRT) linking Kajang and Sg. Buluh,
Petronas Refinery and Petrochemical Integrated
Figure 7
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VOL 58 APRIL 2013 2014
VOL 55 JUNE – JUNE