Ingenieur Vol 58 April-June 2014 Ingenieur Vol 58 April-June 2014 | Page 26

INGENIEUR Figure 5: Smart-phone applications such as Google Maps and Waze offers crowdsourcing of Floating Car Data to provide real-time traffic conditions to road users. (Source: Google Maps and Waze Official Website) throughout the city. The centre can directly manage more than 7,000 traffic signal controllers to ensure smooth traffic flow (Figure 4). Information on traffic conditions are then relayed to road users via variable message signs and live traffic report broadcast. Floating Car Data In recent years, Google and Waze Mobile tapped into the opportunity offered with the growing use of smart-phones: the floating car data (FCD). The Google Maps and Waze GPS applications essentially transform every vehicle with an active smart-phone into sensors that continuously transmit their data about their position in order to generate crowd-sourced traffic information. This results in highly accurate real-time display of traffic conditions and navigational guides directly to users, enabling them to make an informed choice on their routes 6 24 VOL 58 APRIL 2013 2014 VOL 55 JUNE – JUNE on the go (Figure 5). Google and Waze will likely achieve a higher degree of accuracy with the ever growing smart-phone market. ICT also plays an essential role in improving the service quality of public transportation. Unlike private cars which offer the convenience of door-to-door travel, public transport users usually need to go through several modes of transport between their origin and destination. Public transport users rely heavily on information on the public transport service such as routes, scheduling, stops, transfers, ticket fares so as to properly plan their journey. Having this information accurately creates a pull factor that attracts people to use public transport rather than their personal cars or motorcycles. Shifting people away from use of private vehicles to other more sustainable modes of transport such as public transport is considered one of the three key strategies of “Avoid, Shift and Improve” to reach the goal of sustainable transport. Google Maps Web and smart-phone applications for travel directions such as Google Maps are great tools to get step-by-step instructions that guide users to their destinations (Figure 6). It also offers comparison of different travel options such as different routes, number of transfers, estimated journey time, travel by all available public transport modes or travel by bus only. Locally developed navigation applications such as gothere.sg for Singapore provides more detailed information such as travel fares, time-sensitive directions for bus and train service, detailed bus info and arrival times (Figure 7). Taiwan Taxi The cloud-based Taiwan Taxi service, an upgrade from their