Infuse Issue 7 March 2019 | Page 8

“What I discovered is a CRAVING for the
CLEVER. Fresh ideas, life hacks, recipe
reinventions – solving the little things in
interesting ways and solving the bigger
things with an improvement mindset. In
other words, it is not about completely
changing it all, but stepping up your choices
whether you’re looking to make a standard
meal more fun, more nutritious or just more
interesting.”
With tens of thousands of followers across
her social channels, Holley believes her
success has evolved from recognizing what
different platforms offer and the different
audiences she can reach on these. “I’ve
found each platform has its own unique
audience, so I try to adapt my messages
accordingly,” says Holley.
Likewise, juggling the struggle of every
dietitian in balancing scientifically
sound information while resonating
with the public is something Holley still
admits is a challenge, but has worked to
master. She explains how she’s made it a
mission to make “healthy” fun, practical
and approachable through simple ideas,
easy and nutritious recipes, and smart
lifestyle tips.
Images courtesy of @holleygrainger
© Dietitian Connection
8
Infuse | March 2019