Infuse Issue 7 March 2019 | Page 9

Image courtesy of
@holleygrainger
Tailoring content to
your audience on
social platforms:
“With so much confusion around health
and nutrition in the media, social space and
blogosphere, delivering information backed
by science (that actually sticks in the minds
of consumers) can be quite a challenge.
I try to keep it real, sharing my own daily
struggles, in an effort to inspire other busy
families in the trenches of daily life to make
healthy and realistic changes. I focus on
what my audience wants and in turn provide
them with scientifically sound tips for
having a healthier lifestyle in a fun, different
and clever way.”
• Pinterest can be a key traffic driver to
a website so while the interaction is
less personal, it’s a good place to draw
potential readers in, connect, create
awareness and drive traffic to your site.
• Facebook is typically the chattiest of my
social media outlets and the most likely
place for people to share ideas
and content.
• Instagram is more about offering great
visuals, a ‘peak behind the curtain’ and
more of the day-to-day side of life.
“ I try to keep it real,
sharing my own daily
struggles, in an effort
to inspire other busy
families...”
article continues overleaf...
© Dietitian Connection
9
Infuse | March 2019