Infuse Issue 6 December 2018 | Page 21

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Show Your personality.
As dietitians, it is important we speak to
the science but still sound compelling.
One of the most effective ways to do this,
is to be yourself. Don't feel like you need
to fit into a box, and definitely don't be
boring, or bland. Know your brand, what
you stand for, and let your personality
shine.
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Don’t Wait Until the Stars
Align. The perfect opportunity
is never going to present itself.
It’s important to just get your
voice out there, whether it’s
writing a blog or through social
media, traditional media, or
whatever opportunities you can
create. It’s hard to put yourself
out there, but you’ll never have
the perfect plan or roadmap of
how to do it, you just have to
start now.
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Consider Podcasting.
There aren’t enough
dietitians doing it and
it’s a cost-effective way
to get your voice out
there. It’s like having
your own radio show
and like all things,
the only way to learn
it – and get better –
is to do it. There are
lots of resources out
there, and you can do
as much, or as little of
the technology as you
want. Of course, the
more time you free up
to focus on content,
and let other people
do the technology, the
better for you.
Avoid Information Overload. Whether it’s for a 30 second
TV spot, a print media article, a podcast or a 30-minute
presentation, boil your information down to three main
points and then use sub-points (depending on the time you
have) to further explain. If you try to cover too much, you’ll
lose the audience. In addition, consider storytelling as it can
really help get your message across in a powerful way.
Say Yes.
If a media opportunity
presents itself, say
yes. It’s kind of scary
– especially the first
time – but if you don’t
take the chance when
it presents, somebody
else will (and they
may not be a dietitian,
sharing helpful,
evidence-based
messages).
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Watch TED Talks.
A great way to learn how
to be compelling and
communicate better
is watching TED Talks.
There’s a science behind
the 18-minute rule –
just long enough to be
meaningful, yet short
enough to hold people's
attention. They prove you
don’t need an hour to
make your point.
“Express, engage, and empower.”
© Dietitian Connection
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Infuse | December 2018