Infuse Issue 6 December 2018 | Page 21

3 6 Show Your personality. As dietitians, it is important we speak to the science but still sound compelling. One of the most effective ways to do this, is to be yourself. Don't feel like you need to fit into a box, and definitely don't be boring, or bland. Know your brand, what you stand for, and let your personality shine. 7 5 Don’t Wait Until the Stars Align. The perfect opportunity is never going to present itself. It’s important to just get your voice out there, whether it’s writing a blog or through social media, traditional media, or whatever opportunities you can create. It’s hard to put yourself out there, but you’ll never have the perfect plan or roadmap of how to do it, you just have to start now. 4 Consider Podcasting. There aren’t enough dietitians doing it and it’s a cost-effective way to get your voice out there. It’s like having your own radio show and like all things, the only way to learn it – and get better – is to do it. There are lots of resources out there, and you can do as much, or as little of the technology as you want. Of course, the more time you free up to focus on content, and let other people do the technology, the better for you. Avoid Information Overload. Whether it’s for a 30 second TV spot, a print media article, a podcast or a 30-minute presentation, boil your information down to three main points and then use sub-points (depending on the time you have) to further explain. If you try to cover too much, you’ll lose the audience. In addition, consider storytelling as it can really help get your message across in a powerful way. Say Yes. If a media opportunity presents itself, say yes. It’s kind of scary – especially the first time – but if you don’t take the chance when it presents, somebody else will (and they may not be a dietitian, sharing helpful, evidence-based messages). 8 Watch TED Talks. A great way to learn how to be compelling and communicate better is watching TED Talks. There’s a science behind the 18-minute rule – just long enough to be meaningful, yet short enough to hold people's attention. They prove you don’t need an hour to make your point. “Express, engage, and empower.” © Dietitian Connection 21 Infuse | December 2018