Infuse Issue 6 December 2018 | Page 20
Is Your Voice
Images courtesy of @melissajoyrd
Tips from the Guilt-Free RD ®
et’s face it, speaking to
the science, yet still being
compelling and engaging with
audiences is difficult. Standing out
amongst the crowd in the nutrition
space is becoming harder and harder,
so how do you ensure you’re being
Known as the Guilt-Free RD®, Melissa Joy
Dobbins is an expert in making an impact and
building your brand. With a career spanning more
than 20 years in the USA, Melissa has become a
renowned media spokesperson, speaker, blogger,
podcaster, social media expert, and media trainer.
So, we’ve asked her to help declutter the media
space and share her top tips for building your own
successful brand – and getting your voice heard!
Prepare as Best You Can.
Do the best you can to
prepare for each situation.
Ask a mentor or other
dietitians with experience
for advice. Get some real media
training and try to build your skills
and experience – especially if you
want to do more camera
Own Your Brand. I
think all dietitians
are their own brand,
whether they know
it or not. Put thought into the
different keywords or key phrases
you hear yourself saying a lot, and
start owning them. Incorporate
these words into everything you
do. Understand what you’re really
passionate about, why you became
a dietitan and what your unique
food philosophy is. Take the time to
clearly define your brand and own it.
Click here to tune in to an
episode of 'Sound Bites'.
© Dietitian Connection
Infuse | December 2018