Infuse Infuse 9 September 2019 - Page 31
multimedia and having seen how integral social
media marketing could be for businesses, and
naturally being a creative person, I decided to
play to my strengths.
I used social media to create a brand and a name
for myself, by being my authentic self. I spent
many long hours building my Instagram and
networking. The account slowly began growing,
and in my second year of studying dietetics,
I began making a passive income from food
I’d also heard from my peers there was a
shortage of jobs in dietetics, so that further
fueled me to create my own path and find the
courage to just go for it. I wanted to be able to
create my own opportunities and make the
most of them.
Whilst building my brand, I also saw the
shortage (at the time) of evidenced-based
nutritional professionals on social media. I
remember being easily influenced by the
misinformation I read about nutrition online
prior to studying dietetics, so I was motivated
to give my audience access to “authentic”
and genuine evidenced-based nutritional
information. So, this inspired the idea of working
as an online digital dietitian.
Talking about being a digital dietitian, who’s
your favourite fellow dietitian to follow?
Oh gosh... This is like asking me to pick my
favourite food. There’s just too many! I guess if
I had to pick, my two would be Lyndi from @
nude_nutritionist for her authenticity and Elsa
from @elsas_wholesomelife for her food styling
What do you love about working
I still pinch myself for this opportunity! I
love the ongoing learning opportunities
and variety of experience, it’s invaluable.
The support and encouragement I
receive from Maree and Kate is also
fantastic. They’re a truly inspiring dream
team to work with and I am so grateful
for the guidance and mentoring.
What do you see as the key to the future of
I think it’s important for dietitians to be visionary
enough to recognise the many potential work
opportunities we can create for ourselves.
© Dietitian Connection
I believe technology will continue
to change and shape the future of
dietetics. We’re already seeing it happen
now with apps, telehealth, online
programs, the media and the internet.
The key will be how dietitians stay at
the forefront and be involved in these
changes, to ensure we’re the leading
voice when it comes to nutrition. These
technological advancements open
endless opportunities for dietitians, it’s
an exciting time!
Infuse | September 2019