Infuse Infuse 9 September 2019 | Page 30

"It’s taken six years for me
to get where I am today!
As a student I spent 20
hours a week building my
Instagram brand. It didn’t
happen overnight – it took
time, effort and consistency
to build my following."
So, I enrolled and it’s been the best
decision I’ve ever made.
Prior to studying dietetics, I found so
much conflicting nutrition information
online and found it extremely
overwhelming. I didn’t know who or
what to believe. I remember taking on
nutrition advice I’d read on Google and
thought I had to remove food groups
in order to be healthy. It wasn’t until
I started learning evidence-based
nutrition information that my views really
changed!
What inspired you to go out on your
own and start your business, Authentic
Spoon?
I would never have thought, the
Instagram account I created six years ago
as a hobby, and a platform for me to share
my recipes and things I was learning,
could turn into a business. This was,
as they say, an “accidental” business. I
created @authentic_spoon back in 2013,
social media influencers were just kind of
emerging. Little did I know at the time;
I could get paid for things I was already
doing. Having a background in
Images courtesy of
Tess Keightley
© Dietitian Connection
30
Infuse | September 2019