Infuse Infuse 4 June 2018 | Page 40

While dietitians will clearly see,
and enjoy the humour within, TSN’s
products are not all aimed at an
audience of RDs/dietitians – they
are entirely appropriate for gifts for
friends and family.
The design-creation process for the
team is, unabashedly, fuelled by
coffee. Says Josh, “99% of it is the
coffee! I lock myself into a Starbucks
or spare room or an office, pumped
about 4, 5 or 6 cups of coffee into me,
and just start. I get a piece of paper
and a pencil and just start jotting
ideas. Of course, for every idea that
you see online, there are 42 that
failed!”
Clearly, they’ve struck a positive chord
with dietitians, who swarmed the duo at
the October 2017 FNCE. “We hear a lot
from other dietitians that they love (TSN)
because our stuff says what they always
want to say,” says Stephanie. “Sometimes
dietitians can be perceived as a little stiff
and uptight, and it just shows that we
have this fun side. I think that that’s why
dietitians connect with the products that
we are putting out there.
“...dietitians can be perceived as a little stiff and
uptight, and it just shows that we have this fun side.”
Their fans and followers, in turn, are
making the duo’s dreams come true.
“Every morning I wake up and think,
this is awesome that I get to do this,”
enthuses Josh. “It is definitely a humbling,
unbelievable experience. We have the
best fans and followers. We are blessed
and thankful that they take time out of
their day to follow us on social media
or comment. I really wish I could take
everybody out to a pizza party or Laser
Tag. I have never even done Laser Tag,
but it sounds like something cool that
you would do!”
© Dietitian Connection
40
Infuse | June 2018