Infuse Infuse 10 December 2019 | Page 20
Reach: Do they need you to help build their brand or will the
partnership help you grow yours?
Risk: How is the brand regarded by your community – peer
and audience? Is there a reputational risk inherent in the
association? Are they well regarded by the industry in their
category, or are they a brand that people aren't really sure of?
Work reputation: Have any of your peers partnered with the
brand previously? What kind of experience did they have? What
did the engagement look like?
Opportunity cost: If you do this work, what can't you do and
what is the opportunity cost of that?
Commercial deals are not just built on dollars, but the value of the
partnership. Make sure the conditions work for you as well as the
brand, and that the partnership is mutually beneficial.
With a thoughtful approach, partnering with brands can be an
incredibly rewarding experience for all parties involved.
Knowing only too well how hard it can be for up-and-coming
experts to navigate the industry, we have recently launched
The Academy. This program is designed for experts and
professional athletes, giving them access to expert tools,
mentoring and live web-based learning delivered by
industry leaders and media heavyweights, where ‘partnering
with brands’ is only one of the many topics we cover.
Learn more about The Academy here or say
© Dietitian Connection
Infuse | December 2019