Infuse 5 September 2018 | Page 20

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continued...
He helped her get a scholarship,
introduced her to Jennie Brand-
Miller – and things took off from
there. “There’s a real lesson,” said
Joanna. “Go and put your face in
front of someone, and often a face-
to-face meeting is what opens
the door.”
…and Just Say Yes. “In the
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Don’t Fear Competition.
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Refreshingly, Joanna embraces
seeing more dietitians in
the media limelight: “When
I first started in the Today
Show, there weren’t any other
dietitians. Now there are
several who will appear, and I
think that’s a great thing. It’s
refreshing, and it means that
we’re getting a really good
consistent message out there.”
early days, all I did was I said
yes,” said Joanna. “I said yes to
every media interview that I
got. I said yes to appearing on
television. That’s how you have to
do it. Be available to journalists.
Recognise they have really tight
deadlines, so you have to get
back to them very quickly if you
want to be the person that’s
quoted. Then, over time, you’ll
find that they’ll come to you.”
Recognise Your Own Value.
“Be secure in what you can bring to the
space,” Joanna shared. “The minute you
start doubting yourself and thinking, ‘Oh,
I’m not as good as all these other people,’
then you’re going to fail. Have confidence
in your own abilities and understand what
your weaknesses are – and what other
people are better at.”
© Dietitian Connection
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Infuse | September 2018