Infuse 3 March 2018 | Page 38

Here are our top tips
for maximising its potential:
1 2
Facebook, YouTube, Instagram and
Twitter have the most active users,
and Instagram is the fastest growing
platform. But within these platforms,
certain niche audiences dominate
(e.g. Instagram and snapchat are
predominantly millennials). So,
choose the platforms that will help
you reach the key audiences you
care about the most. Visit: https://
www.socialmediatoday.com/
social-networks/top-social-network-
demographics-2017-infographic for an
infographic on the various platforms
and who’s hanging out where. When you set up your profiles on
social media, ensure your image/
branding, name, credentials and a
description of your business and
brand is clear. It’s an extension of
your professional self.
Keep your profile on point
Pick the most relevant platforms
Benefits to using social media for business purposes
You can join existing
conversations, where people
are already “hanging out”,
and provide credible nutrition
informationi; Stay on top of current news
and trends;
Showcase your talents; Ask questions; and
Form relationships with like-
minded professionals, clients
and potential clients;
Promote your business;
© Dietitian Connection
Have productive and
constructive discussion with
other professionals.
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Infuse | March 2018