Infuse 3 March 2018 | Page 23

Images courtesy of Caroline McCulloch
How did you build such an ardent fan base?
In my opinion, if your product is excellent, this is the safest marketing strategy.
I don't even have a marketing manager – I manage the marketing with my [very
competent] team, and it's good fun. We are providing a product that women want
and are happy with.
interview continues overleaf...
© Dietitian Connection
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Infuse | March 2018