Infuse 3 March 2018 | Page 18

Best Foot Forward: Entrepreneur Caroline McCulloch of FRANKiE4 “What happens to a dream deferred?” asked poet Langston Hughes. “Does it dry up, like a raisin in the sun?” Caroline McCulloch wouldn’t know. She took the bold, scary step of turning a business dream into reality - with much success. Caroline is the director of, and designer behind, FRANKiE4 footwear for women. If you know – and love – the brand already, you’re definitely not alone: FRANKiE4 has nearly 47,000 fans currently on Instagram, and almost 60,000 on Facebook. This is because, since its launch in 2010, FRANKiE4 has achieved what so many shoe brands before it could not: it’s turned the “comfort shoe” on its head. You see, Caroline wears two more hats [we’re up to four, if you’re counting!]: she’s also a podiatrist and physiotherapist. This health-professional cred sets her footwear line apart, and helped her to create the perfect shoe: supportive, comfortable AND fashionable. interview continues overleaf... © Dietitian Connection 18 Infuse | March 2018