Information Communication and Technology Reports Social Media Analytics Industry Research | 页面 2
expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in
countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services
among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the
forecast period.
The vendors providing social media analytics software and services include Salesforce (US), Oracle Corporation
(US), SAS Institute Inc. (US), Adobe Systems Incorporated (US), International Business Machines Corporation (US),
GoodData Corporation (US), Brandwatch (UK), Clarabridge, Inc. (US), Digimind (US), Crimson Hexagon, Inc. (US),
Sysomos (Canada), Simply Measured, Inc. (US), Talkwalker Inc. (Luxembourg), Unmetric Inc. (US), Netbase
Solutions, Inc. (US), Cision US Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Meltwater (US),
Germinait Solutions Private Limited (India), Socialbakers (US), Spredfast, Inc. (US), Sprinkler, Inc. (US), Lithium
Technologies, Inc. (US), Synthesio (US), and Tableau Software Inc. (US).
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