Information Communication and Technology Reports Social Media Analytics Industry Research

Social Media Analytics Market is expected to grow from
USD 2.23 billion in 2016 to USD 9.54 billion by 2022, at a
CAGR of 28.6% from 2017 to 2022
According to a new market research report " Social Media Analytics Market by Application (Sales and Marketing
Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type,
Deployment, Organization Size, Industry Vertical, and Region - Global Forecast to 2022", published by
MarketsandMarkets™, The social media analytics market size is expected to grow from USD 2.71 Billion in 2017 to
USD 9.54 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 28.6%.
The key forces driving the social media analytics market include the increased focus on the market and competitive
intelligence, the increasing user engagement in social media using smartphones, and the need for social media
measurement to enhance the customer experience.
Browse and in-depth TOC on “Social Media Analytics Market”
82 - Tables
43 - Figures
178 - Pages
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The retail and eCommerce vertical is expected to have the largest market share during the forecast period
Among industry verticals, the retail and eCommerce sector is expected to continue to have the largest market
share during the forecast period. This industry vertical is going through a massive transformation, as mobile
eCommerce is gaining popularity and replacing the brick and mortar stores. Because of the emergence of many
eCommerce websites, the competition among online retail in on the rise. Organizations need to identify the trends
by analyzing the voice of the customer, generating insights using their choice preferences, and improvising on their
customer service management to attract more customers. Social media platforms provide a large database of
unsolicited consumer opinions, which can help brands measure their campaigns, identify their growth
opportunities, improve their products, and keep a tab on their competition using a single ecosystem.
The cloud deployment model is expected to grow at a high CAGR during the forecast period
The cloud-based deployment model is witnessing an increasing demand due to its cost-effectiveness and easy
availability. Cloud-based solutions require less physical setup, incur low maintenance costs, and provide 24/7
accessibility from anytime, anywhere. Due to advancements in cloud technologies, cloud-based deployments are
expected have a high growth rate, as compared to the on-premises deployment. Moreover, cloud-based solutions
provide agility and flexibility in use.
North America is expected to constitute the largest market share; APAC to grow at the highest CAGR
In terms of market share, North America is expected to continue its dominance during the forecast period. The
early adoption of new and emerging technologies and the emergence of many social media analytics vendors in
the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is