Informante 14-20 November 2013 | Page 4

4| INFORMANTÉ NEWS 14 November - 20 November 2013 Marriott to buy Protea Hotels Augetto Graig Global hotel giant Marriott International has signed a letter of intent to buy Protea Hotels, that operates or franchises 116 properties on the continent, including five in Namibia. Protea Hotels Fürstenhof, Walvis Bay, Pelican Bay, Ondangwa, and Zambezi River Lodge are all included in the deal. The deal is likely to make Marriott the biggest hotel firm in Africa, an increasingly competitive market for global operators. “The development cycle for opening new hotels in Africa is typically long, due to the challenges posed by emerging infrastructure,” Alex Kyriakidis, Marriott International’s president for the Middle East and Africa said. “Joining forces with Protea Hotels and their highly respected management team is the strongest way to jumpstart Mar- riott’s footprint in Africa,” he said. Marriott said that it hoped to close the deal to buy Protea Hotels by the first quarter of next year. The proposed value of the deal has not yet been made public. Protea Hotels, which is owned by the Protea Hospitality Group, encompasses three separate brands, with 80 properties in South Africa, and further hotels in Malawi, Namibia, Nigeria, Tanzania, Uganda and Zambia. The deal will nearly double Marriott’s presence in Africa, to more than 23 000 rooms. As part of the transaction, Protea Hospitality Holdings would create a property ownership company to retain ownership of the hotels it currently owns, and enter into longterm management and lease agreements with Marriott for these hotels. It would also retain a number of minority interests in other Protea managed hotels. At closing Marriott would manage approximately 46% of the rooms, franchise approximately 40% of the rooms, and lease approximately 14% of the rooms. Arne Sorenson, president and chief executive officer of Marriott International, said, “Africa has significant untapped potential for travel and tourism, both as a destination and source of new global travellers. The continent’s GDP is anticipated to grow at over 5% annually over the next several years, which we expect will raise more people into the emerging middle class. With the Protea Hotels acquisition, our expanded footprint should allow us to become the first choice of Africa’s rap- idly growing population of young, sophisticated travellers.” The otherwise nonbinding letter of intent includes provisions that the parties will negotiate exclusively with each other. FOR SALE: Marriot International intends to buy Protea Hotels, including the historic Fürstenhof in the heart of Windhoek City. Photo: proteahotels.com Dairy producers Woolworths buys franchises back blame drought Staff Reporter Staff Reporter THE Dairy Producers Association (DPA) explains that the high price and shortage of fodder are major factors that contribute to the current cost of dairy production in Namibia, as it has a ripple effect on the entire value chain. The DPA was reacting to complaints about the current soaring milk price in Namibia. Japie Engelbrecht, chairman of the DPA said that the current drought significantly impacts on the cost of producing raw milk in Namibia. “Even with the increased production costs, Namibian producers have not negotiated for an increase in the price of raw milk. Instead, Namibian dairy producers took a major price decrease from April to June 2013 in order to survive the uneven playing field for competition,” he said. He said that this is further compounded by the fact that Namibian producers are not allowed to utilise antibiotics like Rumensin, or growth hormones like rBST to artificially increase feed conversion ratios, resulting in higher milk production volumes. Support measures recently implemented by the government could not have come at a better time, to help alleviate the current dilemma in the dairy industry, he said. In September import quota controls were instituted. According to Engelbrecht, “while we are extremely grateful for the support measures government has implemented, the dairy industry dilemma is far from over, as we remain under pressure, and appeal to consumers for their on-going support. I also appeal to all role players to assist in the efficient implementation of government measures, and thereby ensure competitive behaviour within the dairy industry,” he said. 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