INFLUENCE and STATUS October 2014 Issue V Volume I | Page 3

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Another Reason to Love Digital........................................28

What is Multiple Sclerosis?..............................................29

Women of Social Media....................................................32

Leading in Local: SMB Digital Marketing...........................34

Social Media and the Small Business................................35

10 good reasons for physical activity......................................36

Making Sense of Your Value Proposition..........................37

The State of Mobile Marketing.........................................45

Watch Out for Creepy Local Marketers.............................48

The Scince of LifeVantage................................................47

Re-Engineer Your Business for Mobile Moments..............51

Seven Deadly Sins of Mobile Marketing..................................60

Mobile Ad Spending More Than Doubles................................64

The Sunk Cost Fallicy and Why Marketers are Getting Duped..............................................................................................67

Guess Which Digital Shoppers in Canada...............................70

China's Taking Over Mobile Ad Spending in APAC................71

The Move to Mobile Search........................................................72

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