INFLUENCE and STATUS October 2014 Issue V Volume I | Page 2

Local Marketing.Today

is published by

Primo Fini Publishers

another Marketing Partners LLC brand

Publisher: David J Dunworth

Editor: Montgomery A Kaine

Serving local businesses worldwide with local marketing solutions!

From thePublisher............................................................4

Editor's Note....................................................................5

How Are You Celebrating Breast Cancer Awareness?...........................................................................6

Using Click-to-Call to Capture Mobile Audiences........................................................................8

How to Spot a Fake Marketing Expert..............................10

25 Things Small Businesses Need to Know From

Facebook’s Q2 Earnings Call............................................12

Google Release Another Panda Update...........................14

Marketing Budget Being Sucked into the Vortex?............15

YP and GrubHub Team Up................................................17

Localization Should be a Forethought............................ 18

Get a Grip on the Client Experience.................................21

Small Town Marketing: How to Connect Your

Business with the Local Community Month?...................22

Halloween Marketing Tips for Your Small Business...........................................................................25

Why Marketers Still Haven't Mastered Personalization....................................................

CMS Features for DIY Mobile Websites............................27

What's Inside This Month's Issue