Infinium Global Research Global Licithin Market | Page 13

Global Lecithin Market: Trends and Forecast -2023
 Consolidation zone: High growth rate and high market size, the companies
operating in the segments that have high market size and high growth should
focus on consolidating their market position in these segment. Mergers and
acquisitions, extensive marketing programs, and new product developments
can be used as marketing strategies to consolidate the market in these
segments.
 Opportunity Zone: High growth low market size
 Safe Zone: Moderate growth and moderate market size.
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IGR- GROWTH MATRIX ANALYSIS
Growth Rate
Consolidation zone
Opportunity zone
High
Low
Risky zone
Retention zone
Market Size
High
Low
North America
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Europe
Asia-Pacific
Latin America
RoW
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