Infinium Global Research Global Licithin Market | Page 12

Global Lecithin Market: Trends and Forecast -2023
DRIVERS, RESTRAINTS AND OPPORTUNITIES IN GLOBAL NASH MARKET
D • Driver 1
• Driver 2
• Driver 3
R • Restraint 1
• Restraint 2
• Restraint 3
O • Opportunity 1
• Opportunity 2
Drivers
Restraints
Opportunities
IGR- GROWTH MATRIX ANALYSIS
Growth matrix developed by Infinium Global Research, also known as IGR-Growth
Matrix helps understand the market situation of the business segments. It helps
identify the most attractive segment for the investment purpose and helps the
companies to make better decisions in strategy making. The IGR- Growth Matrix
presents the zones that define the position of the product segment and application
segment based on the market size, growth anticipated and the growth factors &
historic growth. Following are the zones that IGR- Growth Matrix considers
 Risky Zone: Low market size and low growth rate. Investment in this segment
is risky
 Retention Zone: High market size and low growth rate, the companies
operating in this segment should retain their investments in this segment.
Companies may focus on extensive marketing and advertisements
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