Infinium Global Research Air Freshener Market | Page 7

Air Freshener Market: Global Industry Analysis, Trends, Market Size and Forecasts up to
2023
IGR- RESEARCH METHOD AND DATA TRIANGULATION
SECONDARY SOURCES
Infinium's
Data Bank/
Know How
 Top executives of end-use
industries
 Intermediaries
 C-level executives in the leading
manufacturing products of
ultrasound device.
 Product managers
 Sales managers
 Industry consultants
 Distributors/Suppliers
Industry Publications
Government Agencies' Publications
Industry news
Data sources
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 Annual Reports
Presentations
Company Websites
Press Releases
News Articles
Journals
Paid Databases
Secondary
Research
DATA TRIANGULATION &
INFORMATION SOURCES
Primary
Research
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PRIMARY SOURCES
The market size of air freshener is determined based on the top down approach. The
market size is validated using primary interview with the participants working in some of
the leading players in the air freshener market. The primary interview participants typically
includes managers and CXO level executives of theleading players in this market. The
primary interviews not only help identify the market size of the air freshener market but
also identify the factors that promote the growth in the market and the factors that restrain
the growth in this market. The views of primary respondents were reconciled to provide
qualitative analysis of the air freshener market. The primary respondents also help
identifying top 5-10 players and their possible market share in the respective country
markets and in world market. The bottom-up approach is used to validate the global
market size of air freshener. With the help of primary interviews and secondary research
the market size of air freshener is determined for each country studied, which then is
added to arrive at regional market size and thereby obtaining global market size. This in
turn helps us to validate the market size of air freshenerin the world market.
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