Infinium Global Research Air Freshener Market | Page 6

Air Freshener Market: Global Industry Analysis, Trends, Market Size and Forecasts up to
2023
RESEARCH APPROACHES- TOP-DOWN
Global Market
Market Segments
Determine the
Regional Market
Size
Country
Level Market
Sizing

 Global market size of air freshener market
Value for 2017 to 2023
 % breakdown by market segments by Product, application,
Type of Customer
Value for 2017 and 2023


 Regional market size of the air freshener market (value)
Regional market size of Product, application, Type of
Customer
 Country level market size of the air freshener market in every
region (value)
Country level market size of Product, application, Type of
Customer in every region

TOP-DOWN APPROACH
The study on global air freshener market provides deep insights into the trends and
opportunities in the market for the forecast period 2017 to 2023. Moreover, the market
estimates are provided in terms of revenue in USD million. Furthermore, the research
covers the analysis of the various segments in the global air freshener market. The
estimates in the global air freshener market are based on both bottom-up and top-down
approaches. In the bottom-up approach the revenues of the key players are determined
and added to arrive at country or regional markets size. The country market sizes added to
arrive at the regional market size. Further, the market size of the regions is added to arrive
at the global market size of air freshener market.
In the top-down approach the global market size is estimated based on the secondary
research and historic data. Using this approach the regional market size is obtained by
splitting the global number by percentage share of each region such as North America,
Europe, Asia-Pacific and RoW. The regional market was then divided as per the market
share of the devices and category.
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