Infinium Global Research Air Freshener Market | Page 11

Air Freshener Market: Global Industry Analysis, Trends, Market Size and Forecasts up to
2023
RESTRAINTS OF AIR FRESHENER MARKET, IMPACT ANALYSIS
SHORT TERM
IMPACT
RESTRAINTS
MID TERM
IMPACT
LONG TERM
IMPACT
Restraint 1
Restraint 2
HIGH
MEDIUM
LOW
IGR- Growth Matrix Analysis
Growth matrix developed by Infinium Global Research, also known as IGR-Growth Matrix
helps understand the market situation of the business segments. It helps identify the most
attractive segment for the investment purpose and helps the companies to make better
decisions in strategy making. The IGR- Growth Matrix presents the zones that define the
position of the product segment and Device segment or region based on the market size,
growth anticipated and the growth factors & historic growth. Following are the zones that
IGR- Growth Matrix considers
 Risky Zone: Low market size and low growth rate. Investment in this segment is
risky
 Retention Zone: High market size and low growth rate, the companies operating
in this segment should retain their investments in this segment. Companies may
focus on extensive marketing and advertisements
 Consolidation zone: High growth rate and high market size, the companies
operating in the segments that have high market size and high growth should
focus on consolidating their market position in these segment. Mergers and
acquisitions, extensive marketing programs, and new product developments can
be used as marketing strategies to consolidate the market in these segments.
 Opportunity Zone: High growth low market size
 Safe Zone: Moderate growth and moderate market size.
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