Infinium Global Research Air Freshener Market | Page 10

Air Freshener Market: Global Industry Analysis, Trends, Market Size and Forecasts up to
2023
owing to rapid growth in markets such as India and China. The APAC region is projected to
experience a growth at a CAGR of x.x% over the period of 2017 - 2023.
Market Overview & Competitiveness
DRO Analysis
DRO stands for drivers, restraints and opportunities. The DRO analysis involves, identifying
the factors that are likely to have impact on the global air freshener market. It covers
analysis of short term and long term impact of drivers and restraints. Through this analysis
both short term and long term opportunities are identified. These opportunities present
the investment options and new markets for the market players in the air freshener
market.
Drivers refer to the factors that are expected to drive or boost the market size or demand
for air freshener. The analysis involves identification of both demand side and supply side
factors that drive the demand as well as environmental factor that favor the market
conditions for growth of air freshener market both in short run and long run.
DRIVERS OF AIR FRESHENER MARKET, IMPACT ANALYSIS
SHORT TERM
IMPACT
DRIVERS
MID TERM
IMPACT
LONG TERM
IMPACT
Driver 1
Driver 2
Driver 3
HIGH
MEDIUM
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LOW
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