Industry Magazine Get JACK'D Magazine Winter 2019 - Page 9

STARTING A VLOG IF YOU ARE CONFUSED ABOUT STARTING A VLOG, READ THIS MY VLOG DailyVee is the “same” day in and day out because it really is a daily documentation of my life as an entrepreneur and CEO of the advertising agency VaynerMedia (vaynermedia.com). I run an 800 person business, I have client meetings, and employee one on ones. I only moonlight producing content and working on my personal brand as GaryVee. What else do you expect? Of course, it’s all on repeat. The experiences and process of the day in and day out grind has made me better and more comfortable in my craft as a businessman and CEO. I love that my vlog can be repetitive and mundane, because that’s my truth. Despite what you may be seeing on Instagram, the life of a CEO is not filled with champagne and models. This #Veecap (i.e me recapping episodes of DailyVee through my blog) is all about meetings and the everyday of running my business, but the reason it’s resonates with some of you is because it’s real. I’m showing you all what I do, not what I say, which is the actual blueprint and how I interact with the world, whether it’s my employees, influencers or my amazing community. The pillar of Episode 371 is my two meetings with NBA hall of famer Dennis Rodman and hip-hop legend Redman. Both are cultural icons in their own right. First, Dennis and I chop it up about the power of a personal brand and how impactful his story can be if he decided to document his life. The thing people have to understand is I built my entire business and brand through my cell-phone. On Twitter, Instagram, Snapchat, Facebook, YouTube and everywhere else. People are so taking for granted the fact that it’s 100 percent practical for you to do the same. Start small and build up, build up, build up. And especially if you are someone who has relevance, and nostalgia and culture like these two gentlemen. I honestly think Redman is one switch away from having a top 10 single or project in culture but he needs to start the process of putting stuff out. And I selfishly want this vlog to be a landmark for me so that in 15-18-32 months, I can recall it and say that I was part of that process. That’s the power of documentation. Everyone can pick up their smartphone, open the camera, record and post. Just start talking about the things most important to you. Because in the end, the creative (or how “beautiful” someone thinks your content is) is going to be subjective. What’s not subjective is the fact that you need to start putting yourself out there and keep swinging. BY: GARY VAYNERCHUK ABOUT GARY VAYNERCHUK GARY VAYNERCHUK (The New York Times bestselling author)—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook and YouTube to reach an untapped audience that continues to grow. garyvaynerchuk.com ORIGINAL POSTED ON GARYVAYNERCHUK.COM 9