Industry Magazine Get JACK'D Magazine Winter 2019 | Page 9
STARTING A VLOG
IF YOU ARE CONFUSED ABOUT
STARTING A VLOG, READ THIS
MY VLOG DailyVee is the “same” day in and day out because it
really is a daily documentation of my life as an entrepreneur and
CEO of the advertising agency VaynerMedia (vaynermedia.com). I
run an 800 person business, I have client meetings, and employee
one on ones. I only moonlight producing content and working on
my personal brand as GaryVee. What else do you expect? Of
course, it’s all on repeat. The experiences and process of the day
in and day out grind has made me better and more comfortable
in my craft as a businessman and CEO. I love that my vlog can be
repetitive and mundane, because that’s my truth. Despite what
you may be seeing on Instagram, the life of a CEO is not filled with
champagne and models.
This #Veecap (i.e me recapping episodes of DailyVee through
my blog) is all about meetings and the everyday of running
my business, but the reason it’s resonates with some of you is
because it’s real. I’m showing you all what I do, not what I say, which
is the actual blueprint and how I interact with the world, whether
it’s my employees, influencers or my amazing community.
The pillar of Episode 371 is my two meetings with NBA hall of
famer Dennis Rodman and hip-hop legend Redman.
Both are cultural icons in their own right.
First, Dennis and I chop it up about the power of a personal brand
and how impactful his story can be if he decided to document
his life. The thing people have to understand is I built my entire
business and brand through my cell-phone. On Twitter, Instagram,
Snapchat, Facebook, YouTube and everywhere else. People are
so taking for granted the fact that it’s 100 percent practical for
you to do the same. Start small and build up, build up, build up. And
especially if you are someone who has relevance, and nostalgia
and culture like these two gentlemen.
I honestly think Redman is one switch away from having a top
10 single or project in culture but he needs to start the process of
putting stuff out.
And I selfishly want this vlog to be a landmark for me so that
in 15-18-32 months, I can recall it and say that I was part of that
process. That’s the power of documentation.
Everyone can pick up their smartphone, open the camera, record
and post. Just start talking about the things most important to
you. Because in the end, the creative (or how “beautiful” someone
thinks your content is) is going to be subjective. What’s not
subjective is the fact that you need to start putting yourself out
there and keep swinging.
BY: GARY VAYNERCHUK
ABOUT GARY VAYNERCHUK
GARY VAYNERCHUK (The New York Times bestselling author)—the inspiring and unconventional entrepreneur who
introduced us to the concept of crush it—knows how to get things done, have fun and be massively successful. A marketing and
business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook
and YouTube to reach an untapped audience that continues to grow.
ORIGINAL POSTED ON GARYVAYNERCHUK.COM