Industry Magazine CRM Watch Summer 2019 | Page 7

integration will help alleviate “siloed” or singled-out systems that may seem disconnected from the rest of the business. Digital transformation doesn’t happen overnight, especially in an industry like manufacturing where complex analog infrastructures have been in place for years. But forward-thinking business leaders have started to take notice of how digitally streamlined business services can better meet employee and customer expectations—and ultimately boost the bottom line. According to consulting firm McKinsey & Company, integrating technology in the industrial sector positively correlates with profit. Specifically, companies that embedded digital services in their business operations experienced the following results: • Nine percent margin expansion • Four percent increase in parts revenue • Three percent boost in revenue from customer experience • Six percent increase in revenue from products These results were achieved all while cutting costs across the value chain. The transition to digital is happening. Why should manufacturing be any different 7 from Facebook, Amazon, Apple, or even Uber and Airbnb? This is why Salesforce has dedicated manufacturing teams and will have a new Manufacturing Cloud product available toward the end of 2019. The Fury Group, a certified Salesforce Consulting Partner in the Southwest, is taking a solution- based approach to help manufacturing companies approach the transformation, build a more consistent customer experience, and unlock the data in their previously siloed systems.