way to do something in Salesforce®. Like
the old phrase “All roads lead to Rome,”
there are multiple ways to get to a single
destination in Salesforce®. Encourage
users to utilize the system the way that
they want to in order to accomplish their
larger goals.
Training time is another problem that
many users bring up. Anyone who has
been working a job for a long time has
their own way of doing things and often
doesn’t feel like they need to invest time
to learn a new system when what they
are already doing “works fine just the
way it is.” This is a combination of two
things: understanding the language of
the program and understanding just how
useful it can be. The first is a matter of
formal training. The second, however, is
something that is only realized once the
user has become familiar enough to use
the program effectively.
In reality, outside of the initial training,
there isn’t a whole lot of time invested
in actually learning to use the program.
A couple of monthly trainings here or
there to catch up on updates and day-
to-day usage is often all it takes. Much
like athletes go to the gym and get into
a routine to build muscle memory, users
build the same type of muscle memory
when using Salesforce®, speeding up the
process and making things flow in a more
efficient way.
Strategies on powering through barriers
are plentiful. Consider introducing a
Salesforce® minute at the beginning
of every sales or service meeting. This
allows leaders to cover hot topics and
foster a focus on communication and
improvement. Having open activities
where users can come and receive a
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free lunch can lead to optimal learning
opportunities. In other words, Lunch-
and-Learn will open the communication
for users to improve their knowledge
and skills. When users are exposed to
continuous information, you will begin
to see the wheels turn. Open conference
bridges can be an easy avenue to allow
users to ask questions anonymously.
Ultimately, training and demonstrating
the program are the best ways to influence
user adoption. Those two things alone
overcome almost every user barrier. Once
an employee becomes familiar with the
way the program is set up, every benefit
becomes clear. What they do is tracked
for overall efficiency and to improve their
workflow. This makes Salesforce a tool to
foster employee success. .