Industry Magazine CRM Watch Spring 2018 | Page 26

SALESFORCE & EMAIL Salesforce & Email WITH FURY GROUP THE NUMBER one question we hear from our customers is, “Will Salesforce integrate with our email?” The simple answer is “Yes,” but choosing the right option can be tricky. First let’s look at some benefits of connecting Salesforce with your email service. When they are not connected, operating between the two can be time- consuming and switching back and forth can cause a loss of productivity. This situation becomes even worse when working from your mobile device. Additionally, according to data presented by Salesforce, 89 percent of sales managers believe their reps are missing opportunities, while 79 percent of opportunity data never gets into the CRM to begin with. Salesforce offers two solutions— Lightning for Outlook/Gmail and Salesforce Inbox. (Salesforce also offers a product called Salesforce for Outlook that will operate on older email client versions, but it is not being improved upon.) Lightning for Outlook/Gmail is included with your Salesforce license, whereas Salesforce Inbox is a paid addition that offers some additional premium features. Each solution has its own technical requirements. The first step is determining which option is available to you based on your email application setup: Integrated Option Server Email Application Brower Lightning for Outlook (Cloud Based) - Exchange 2016 or 2013 on-premise - Office 365 for Exchange Online - Outlook Web Access - Outlook 2016 or 2013 on Windows PC - Outlook for Mac 2016 - Chrome, most recent stable version - Firefox, most recent stable version - Safari, most recent stable version - Internet Explorer 10 and 11 (Windows only) - Microsoft Edge, most recent stable version (Windows only) Lightning for Gmail Gmail G Suite Gmail Chrome, most recent stable version Inbox Gmail - N/A MS Outlook - Outlook Web App - Outlook 2016 or 2013 on Windows PC - Outlook for Mac 2016 - Chrome, most recent stable version - Firefox, most recent stable version - Safari, most recent stable version - Internet Explorer 10 and 11 (Windows only) - Microsoft Edge, most recent stable version (Windows only) 26