Industry Magazine CRM Watch Spring 2018 | Page 27

Now that you know which one is best based on your technical requirements, let’s take a look at the feature differences: Feature Lightning for Outlook/ Gmail Salesforce Inbox X X Access Salesforce features in Outlook X X Sync contacts and events X X Access Salesforce Templates X X Add Contacts and Leads from Email X X See and relate relevant Salesforce content in Outlook Email Tracking X Schedule Emails X Calendar Scheduling Blocks X Unique Mobile App X Regardless of which option you choose, it’s a good idea to follow through with this type of integration to ensure that your workflow is smooth and your sales team is being as productive as possible. Feel free to call us at The Fury Group for additional information. (800) 375-3879 thefurygroup.com 27