Industry Magazine Commercial Kitchen Spring 2016 | Page 20

WHY A LOT OF “EXPERTS” DIE BROKE Joe Polish Joe Polish is the Founder and President of Piranha Marketing Inc. He is also the Founder of Genius Network.com (also known as the 25k Group) and co-founder of 10xTalk and I Love Marketing®, 2 highly popular podcasts on iTunes. Joe has an Entrepreneurial Focus on Value Creation, Connection, and Contribution. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions for his clients, ranging from large corporations to small family--owned businesses. WHY A LOT OF “EXPERTS” DIE BROKE AND WHAT CAN WE DO TO CHANGE THAT SPRING 2016 20