Industry Magazine Commercial Kitchen Fall 2016

LETTER FROM THE OWNER CONTENTS Feature story 16 Exponential Organizations Technology WILL Change Your Business Letter From The Owner 5 Life of a Counter Person 6 The Trouble with Transformers 7 Welcome to Beyond the Kitchen Door Magazine! There are a lot of factors that go into a successful service business. Whether it’s a food service business like many of our customers, or a field service business like Commercial Kitchen, we are all in the service business. Prioritizing: 9 The one key factor that applies to all service businesses, however, is the impact your people have on your brand. It is critical to put more Why You’re (Likely) Doing It Wrong focus on the people aspect of your brand, because your people are your brand. A bad brand experience is far more difficult to overcome than a bad product experience. You can ship a new product, but 4 Great Leadership Lessons From the Arts 10 you can’t ship a new experience! Similarly, in a restaurant, it’s not too hard for me to forgive bad food if I’ve received stellar service, Energize to Optimize 12 but it’s really hard for great food to overshadow a horrific service experience. Think about putting more time and thought into exactly Gain Peak Performance what type of service experience your workforce is providing. Do you see an area for brand improvement? Read on… Take a high-level look at your hiring practices. Are you hiring well or Less is More 14 taking what you can get? I’ve done both over the years and I assure Both in Business & Life! you, the latter is almost always painful. No matter what position you are filling, be more selective when it comes to character and personality than skill set, because skill set can be learned. Will new Here’s Why Your Content i

Industry Magazine Commercial Kitchen Fall 2016 | Page 5