Commercially, ginger ale offers several advantages like edible beverage, low sweetened sugar
carbonated drink and ready availability in market. Overall, the global market scenario witnesses a
trajectory growth in the assessment period. Global ginger ale market is driven by factors such as
consumer preference for novel drinks. Additionally, beverage companies are now taking into
account the taste and preference of consumers and emphasize beverage production accordingly,
which anticipates fueling the market growth during the forecast period.
Moreover, rising preference of ginger ale drinks in youngsters is also expected to boost the market
and factors such as rise in disposable income and introduction of novel flavors is also expected to
boost the market growth during the assessment period. However, factors such as concerns
pertaining to added artificial ingredients and added sugars acts as a major restraint in the ginger ale
market during the forecast period. Also, soft drinks and sodas resulting in calcium depletion in the
body are also likely to impede the market growth. Global ginger ale market is segmented into
golden ginger ale and dry ginger ale, based on product. Based on distribution channel, the ginger ale
market is segmented into supermarkets/hypermarkets, specialist stores and convenience stores.
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Global ginger ale market geographically spans North America, Latin America, Western Europe,
Eastern Europe, Asia-Pacific excluding Japan, Japan, Middle-East and Africa. North America
dominates the global market in terms of volume and is anticipated to remain stable in the forecast
period. APEJ, Japan and European markets are also anticipated to gain significant share in the
forecast period. The key players in the global ginger ale market include Canada Dry, Bruce Cost
Fresh, Vernors and Hansen Natural. Dr. Pepper Snapple Group, Zevia, Blenheim Bottling Company,
Inc, Starbucks Corporation, Honest Tea, A-Treat Bottling Company, Seagram, Buffalo Rock, Bulls
head, and Cadbury Schweppes P.L.C.