Independent Artist Magazine October/November 2013 | Page 6

60 Simple Ways to Increase Your Twitter Followers Written by Krista Bunskoek @ Wishpond Do you need to get more followers on Twitter? Most businesses are on Twitter these days, but many still scratch their heads trying to find actionable ideas to increase their Twitter followers. In this article, I’ll give you 60 simple tips (in 7 categories) to get you more connected with your followers, and increase your genuine Twitter numbers. Tweetable Tips: Do you embed your best tweets? Why you should… Do you follow people who follow you? Use campaign specific hashtags to market your business Do you ask questions on Twitter? Why you should… Short tweets get noticed. Please RT Do you rapid tweet? Stop it now! Please retweet Do you do this? Run weekly Twitter contests to get more followers Get Your Twitter Known 1. Get to know Twitter lingo - If you’re new to Twitter, or want to learn more about Twitter, start with knowing the language. The lingo keeps changing as the platform develops, but here’s 10 basic Twitter definitions you need to know. 2. Make a great Bio - Lots of people will look at your bio to decide whether they will follow you or not. Clearly and briefly write about your company. Keep it friendly, and even add a few quirky (yet professional) comments. Make sure your profile image reflects your brand, too. 3. Keep your Bio current - Refresh your bio with events or business campaigns you are running. If you’ve just made a new webinar, for example, post a link to it from your Twitter bio. Include a simple CTA. 4. Make your Twitter known - Cross promote your Twitter handle on social sites. Set up a Twitter tab on your Facebook page, include it in your Google+ profile, your LinkedIn page, and any other social sites your business has. people a day on Twitter. 10. Use your Twitter account to sign in to other forum sites - You’re likely engaging on other public sites. Sign in using your Twitter account, and your bio will often be shown when you post. If you’re successful on those sites, you’ll get more followers on Twitter too. 11. If you guest blog, include your Twitter handle - If your business marketing includes writing for other sites, make sure you have your Twitter handle in your content marketing bio. 12. Sign up for Twitter directories - Yup, there are Twitter directories, where people go to search for interesting people and business. It doesn’t take long to sign up for these types of listings, they’re free, and it adds another way people can find and follow you on Twitter. Try out sites like: Twello, Wefollow , or TweetFind Follow People and Businesses 13. Follow people who follow you - When someone follows you, check out their bio’s and return the follow. This is especially cool if you’re well known, or have a great twitter following already. It makes your new followers feel very special. (For example, I followed Ekaterina Walter - the brains behind Intel’s amazingly cool social media strategy, and now CMO of BRANDERATI - and she followed me back!) 14. Follow other people who follow people who are like you - Use Twitter’s “Who to Follow” list, which is catered to you, based on your activity on the site. 15. Follow industry leaders - Find your industry leaders on Twitter. Follow them, and interact with them too. 5. Promote your Twitter on your blog and website - Embed your live Twitter feed on your website. Be sure you have a Twitter “Follow” button on your site. Make your blog posts easy to share, with a “Tweet this” button. 16. Get a celebrity o r industry leader to follow you - Reach out to industry leaders on Twitter. Mention them, retweet them, and ask them to follow you. When they do, keep in touch. They may just retweet you to their followers. 6. Embed your best Tweets - Twitter lets you embed single tweets now. You can code them directly on your website or blog. ( 17. Send a Direct Message to your new followers - Again, this makes your new followers feel like you listen and you care. Though the DM is sort of becoming old school, it doesn’t hurt. Just don’t use DM’s to spam! 7. Promote your Twitter on any printed material - If you use any printed material, such as business cards, flyers, or print ads, make sure you include your Twitter handle to make it easy to connect. Social Media Power Influencer Jeff Bullas uses this tactic: 8. Include your handle in your email signature - Don’t forget to include a link to your Twitter in your email signature (just as you would your website or phone number). Use Hashtags 9. Tweet to people everyday - Make it a practise to @mention 3 new 18. Use hashtags - Twitter was one of the first social platforms to introduce hashtags. They are still very relevant today. Keep them to 6 Independent Artist Magazine www.indieartmag.com