FASHION
Liesl Laurie-Mthombeni embodies refined elegance. Her fashion voice is quietly assured, rooted in clean lines, timeless silhouettes, and an effortless sense of polish. Liesl’ s appeal lies in relatability- she shows that great style is about intention, not excess. She doesn’ t overdo anything; she keeps everything simple and classic.
Sarah Langa thoughtful commentary, Omila champions fashion as a form of self-expression rather than conformity. Her influence reflects a broader shift in South African fashion, one that celebrates individuality, experimentation and confidence in one’ s own style and aesthetic.
Liesl Laurie-Mthombeni
Jessica Van Heerden is another influencer on the fashion web, simply doing fashion and beauty on her own terms, untamed. We can’ t forget how she showed up at Durban July in a unique way, turning a kitchen‘ vadoek’ into an elegant couture piece, never done before. Who would have thought of that? Nobody. Her fashion ways, her fashion rules.
Sarah Langa has mastered curating her own luxury wardrobe. A pioneer in the influencer space, she has built a fashion identity that blends aspiration with accessibility.
Her ability to mix high-end pieces with everyday wear has influenced how South Africans approach dressing, reminding audiences that style is a lifestyle, not a moment.
Omila Gqoboka
An emerging fashion voice like Omila Gqoboka brings a fresh, joyful energy to the fashion space. Through bold yet simple styling, expressive colour and
Mihlali Ndamase
At the centre of the fashion evolution is Mihlali Ndamase, whose journey from digital beauty influencer to fashion entrepreneur marks a defining moment for the influencer landscape. Her newly launched boutique, Treasury, is more than a store; it is a statement that many didn’ t see coming. It signals a future where influence becomes legacy and where fashion spaces are built by women, for women.
Together, these fashion trailblazers are proving that South African style is bold, diverse and unapologetically stylish( à la mode). IB
FEBRUARY 2026 / INBOUND SA 33