FASHION
ASouth Africa’ s fashion and
landscape has swiftly integrated into the global fashion scene through lux Afro-centric, artinspired, sustainable practices and fashion that acknowledges and celebrates history, marking a new era of fashion.
It strikes a perfect balance between respect for traditional fashion codes and a clear, forward-looking vision that gives African design a voice in the global fashion scene. To fully understand the‘ fashion evolution’, we have to look at the influence that not only elevates local fashion but also shapes the fashion scene, one look at a time.
Starting with the Queen B, Bonang Matheba, who remains an undisputed fashion force. Beyond simply wearing the dress, Bonang has become a symbol of luxury, aspiration
FASHION ICONS REDEFINING STYLE
BY ABIEL LESENYEHO
SOUTH AFRICAN FASHION STANDS CONFIDENTLY ON THE GLOBAL STAGE. AT THE CENTRE OF THIS SHIFT IS A GROUP OF WOMEN WHO INFLUENCE HOW THE COUNTRY DRESSES, CREATES, AND TELLS ITS FASHION STORY, ONE LOOK AT A TIME.
self-made glamour. Whether commanding the red carpet or fronting global campaigns, her style speaks of confidence and ownership, elevating South African designers and proving that local style belongs on the world stage.
Queen B, Bonang Matheba
32 INBOUND SA / FEBRUARY 2026