INDUSTRY INSIGHT
FUNERAL HOME
SPONSORED CONTENT
Your Guide Through Change
W
e are serving the first “death-free” society. Due to
distance and time, few people have experience of
death and what death entails. In the past, people died
at home surrounded by family and friends, because
people usually lived close to where they were born.
Today, it is very different. Death occurs in a hospital, nursing
home or hospice. Family are scattered across the country or world.
Therefore, there may be no close association to the death. We
recently served a family where the spouse had never been in a
funeral home much less planned and arranged for a funeral.
We also understand that distance between families does not
mean diminished love. We all have family and friends who when
separated by distance and time can pick up their relationships
right away. The denial of any viewing or gathering or service can be
devastating to survivors. Psychologists have repeatedly stated the
value of the funeral…of some sort.
Not knowing what to do may cause families to choose efficiency
over effectiveness. Some chose to do very little or nothing with a
direct burial or cremation. This may be efficient but is this choice
effective? We have found that due to distance and time, some
surviving family members just need to see for themselves. They
have the need to know through evidence. There is a disconnect
between what people want and what families need.
Many funeral directors are order takers. They only do what the
family asks. Families then find out later that they could have done
Please bring
your old
worn, torn
or faded flag
to Perman
Funeral Home
The flags collected will be retired in a dignified
manner by local members of the Boy Scouts of
America and the Veterans of Foreign Wars.
US Flag Code: The flag when it is in
such condition that it is no longer
a fitting emblem for display, should
be destroyed in a dignified way,
preferably by burning.
Perman
Funeral Home
923 Saxonburg Boulevard • Pittsburgh PA 15223
412-486-3600 • www.permanfuneralhome.com
something different if only that funeral director gave them
options. The family is not satisfied with the outcomes provided
by that funeral director.
The Perman difference is that we are constantly learning
about new ideas, options and understanding the funeral
consumer. Our consistent and ongoing training to understand
and respond to changing consumer demands is very
important. We view our role as the family’s trusted advisor.
Why?
We serve families with no previous funeral or funeral
arranging experience. Loved ones don’t know what to do,
how to do it, or even why they should do it. We understand
that arrangements start long before we meet with a family.
Information is messaged, texted or faxed in advance to
begin the arrangement process. Some of our arrangement
conferences have taken up to three hours. We take the time
to explain the value of having something-a viewing, services,
a private family goodbye, memorial services or even the big
party, to say goodbye. We take the time to explain options.
Your family’s funeral experience needs to be effective and
memorable.
Our facility also reflects your changing demands. The funeral
home becomes “the family home”. Our funeral home is large
with 9000 square feet of dedicated space. We have television
monitors, digital music system, kitchen facilities, WiFi and on-
site The
banquet
for 125 persons.
space in
is also
modern,
flags space
collected
will be Our
retired
a dignified
flexible
and
open.
We
have
ample
parking
at
the
funeral
home.
manner by local members of the Boy Scouts
of
Our space becomes your family’s comfortable place.
and the
Veterans
Wars.
Our America
staff understands
that
the funeral of is Foreign
an infrequent
purchase that no one wants to make. We will explain options
US on
Flag the
Code:
The flag
when dead,
it is in
based
life story
of your
time and cost. Please
use our
in dealing
death. If you want the “big
such experience
condition that
it is no with
longer
party”,
have emblem
it. If you for
want
the ash
scattering at the beach, do it.
a fitting
display,
should
We can
will help.
be and
destroyed
in a dignified way,
Delivering
the outcomes
that families need, even if they
preferably
by burning.
don’t know what they need at the time is what we do. I always
say, “An educated consumer makes the best decisions.” If new
options, new facilities and new ideas are what your family
needs, find out what Perman Funeral Home can do for you.
Please bring
your old
worn, torn
or faded flag
to Perman
Funeral Home
Perman
Funeral Home
This Industry Insight was written by Frank Perman, FD,
Supervisor, CFSP, CPC, CCO, CFC. He is the owner of Perman
Funeral Home and Cremation Services Inc., 923 Saxonburg
Boulevard at Rt. 8 in Shaler Township. Mr. Perman believes
an educated consumer makes the most personal, affordable
923 Saxonburg
Boulevard • Pittsburgh PA 15223
and memorable decisions. Inquiries may be made to him at
or emailed to [email protected].
412-486-3600 412.486.3600
• www.permanfuneralhome.com
SHALER ❘ WINTER 2019
19