IN Pine-Richland Summer 2018 | Page 37

INDUSTRY INSIGHT W BUYING A HOME SPONSORED CONTENT WHAT DOES IT TAKE TO CLOSE THE DEAL? hat does it take to sell a home in today’s market – a fresh coat of paint or a kitchen overhaul? Lowering your asking price or offering incentives? From cosmetic to strategic, smart sellers can take advantage of a few simple tips to get the most out of their properties. Here are seven strategies to securing a “sold” sign: 1. Boost your curb appeal. Though they may be obvious, cosmetic upgrades like painting and planting can truly go a long way to forming a fantastic first impression of your home. And be sure to clean, clean, clean! 2. Make big fixes where you can. If your budget allows, invest in bigger improvements. Focus on “make or break” rooms like bathrooms and kitchens, because nothing says “uninviting” like an unattractive cooking space. If your budget is limited, think about smaller home improvements in these areas that could help close the deal. 3. Let the Internet work for you. 90 percent of homebuyers begin their search on the Internet. Ensure that your property is featured online with as many as 20 or more photos on as many websites as possible. Utilize innovative online marketing services like streaming home videos. it with potential buyers may help them understand your home’s condition and reinforce your position as a trustworthy and responsible seller. You should also be clear about recent improvements you have made, and provide estimates on other optional upgrades – especially any for which you would be willing to foot the bill. 5. Go the extra mile. You can have your home pre-inspected and follow up by making necessary repairs. Allow potential buyers to see the report and receipts for the work. Offering a home warranty could also sway a buyer to purchase your home over another. Buying down mortgage rates or paying points on behalf of the buyer is another suggestion. 6. Remove the clutter. Virtually all homebuyers are on the lookout for one thing – a clean, spacious home. A dirty home will likely mean a lower selling price. The most important rooms in a buyer’s mind are the kitchen, family room, master bedroom and bathrooms. Make certain these rooms are sparkling clean and in good condition. In addition, avoid overflowing closets or displaying too many family collectibles. Consider storing some furniture to open space in rooms. 7. Price it right. Selling in today’s market takes skill and a strong marketing strategy. Properly priced homes sell, and your sales associate will work with you to determine the optimum price for your home. If you need any assistance or guidance throughout the homebuying process, please feel free to contact me at my office: 724.776.2900, cell: 724.713.1462 or [email protected]. 4. Transparency is golden. Getting a preliminary professional home inspection and sharing “I pride myself on a thorough understanding of my clients’ needs and desires, as well as my ability to make my clients feel as though they are my only client.” LUZ CAMPBELL / Office: 724.776.2900 / Cell: 724.713.1462 / [email protected] © 2017 Coldwell Banker Real Estate Services. All Rights Reserved. Coldwell Banker Real Estate Services fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker logo are registered service marks owned by Coldwell Banker Real Estate LLC. PINE-RICHLAND ❘ SUMMER 2018 35