IN Brentwood-Baldwin-Whitehall Winter 2018 | Page 43

The “Buy Brentwood” campaign
began in 2011 when the Brentwood
Borough Council adopted a resolution
asking everyone to consider Brentwood
“first” when shopping during the
holiday season. The “Buy Brentwood”
campaign is dedicated to increasing
visibility and prosperity of Brentwood
Borough’s locally owned and operated
independent businesses through a
grassroots campaign of education and
publicity.
This concept goes with Brentwood’s
3/50 project. That is where you pick
3 of your favorite businesses in the
community each month and spend $50
at each. (Or $40 or $20). The point is to
support the local businesses first. The
“Buy Brentwood” initiative doesn’t mean
swearing off all chains or franchises. It
promotes “balance” of the money you
currently spend each month and to
possibly choose a local independent
owned business or restaurant first. Just
as there are things in a locally owned
store that you can’t find in a big box,
there are also things in a big box you
can’t find in a locally owned store (that
special customer service for one thing.)
We simply need to think about where
our dollars are best invested, consider
the greater amount of revenue local
businesses return to the community,
then purchase accordingly. Otherwise,
local economies suffer irreparable harm.
So this Holiday Season, let’s start by first
giving back to the Community in which
we live by supporting those businesses
that help make Brentwood such a great
place to live.
On behalf of my wife Michelle
(and Gus and Kosmo our two new fur
babies), may you all have a wonderful
Christmas and prosperous New Year!!
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