MARKETING & TRADE
Almonds ' good value ' for shoppers
The new Great Value campaign promotes the value and health benefits of almonds .
THE ABA has initiated an industry campaign aimed at boosting the sales of Australian almonds in the domestic market . With the rise in the cost of living , Australian grocery shoppers are increasingly mindful of their budgets . The primary objective of this campaign is to engage and influence Australian grocery buyers within the age demographic of 35-60 . Our aim is to address the reduction in almond consumption among this group , likely due to the rising cost of living . Some consumers perceive almonds as an expensive and discretionary spend product . Therefore , this campaign emphasises the value of almonds as a delicious , natural , healthy , convenient , and satisfying snack . Backed by reputable and quantifiable research , almonds provide exceptional value in terms of their health and nutritional benefits . Scientific studies consistently demonstrate that incorporating only 30 grams of almonds per day in your daily diet can have a profound positive impact on various aspects of your health . The campaign has been launched through Facebook and Instagram . These platforms boast an impressive reach of nearly 80 % of Australians aged between 35-60 years , making it the clear platform choice to launch the campaign . The campaign is estimated to generate approximately 10.5 million impressions and reach an estimated audience of 7-8 million people . The ABA are eager to see the potential impact and effectiveness of this campaign in reaching our target audience and promoting the value of almonds . Stay tuned for updates on our social media platforms and join us in spreading the word about the true and wonderful attributes of Australian almonds .
industry . australianalmonds . com . au
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