MARKETING & TRADE
Japan and Korea get a taste for Australian almonds
Australian almonds were on the menu for guests in Japan and Korea on a recent ABA visit , with specially created recipes aimed at inspiring product developers and consumers in those countries .
THE ABA ' s Marketing Officer , Lou Martin , attended the outbound mission to Japan and Korea with the Macadamia industry . The mission included three main events in Korea , Tokyo , and Osaka , providing a great opportunity to establish new relationships in this growing market . At each destination Lou Martin presented an industry overview , which not only offered excellent exposure for our industry , but also showcased our export capabilities and capacity to deliver a year-round supply of Australian almonds to these markets . Additionally , there was a notable focus on highlighting the versatility and dynamic nature of almonds . To bring this concept to life , a local chef from Korea and Japan participated in the event . They curated a lunch experience that featured delectable almond and macadamia recipes , showcasing the diverse applications of almonds in culinary creations . The interactive nature of the event provided guests with an engaging and immersive experience . To ensure that guests could replicate these recipes at home , each attendee received a recipe book at the end of the event . This sparked inspiration among food product developers to explore innovative ways of incorporating almonds as an ingredient . Overall , the knowledge gained from our Japanese counterparts will serve as a solid foundation for future growth .
28 In A Nutshell - Winter 2023 Vol 24 Issue 2