Marketing update
Joseph Ebbage
Industry Market Development Manager
Lou Martin
ABA Marketing Officer
Export market development programs
During May , two major Export Market Development programs were delivered : namely , an Australian Almond industry exhibition and Networking Event at the INC Congress in Dubai and our first Australian Almond exhibition at the Thaifex Trade Fair in Bangkok .
International Nut Council ' s Annual Congress
AN Australian Almond Industry Update and Networking Event for key Indian customers was conducted on May 10 , on the eve of the 2022 International Nut and Dried Fruit ( INC ) Congress which ran from May 11 to 13 in Dubai . This event was necessary as COVID-19 travel restrictions prevented an Australian almond trade mission to Delhi in November 2021 . More than 50 major Indian customers attended our Australian Almond Industry Update which was held at the Kempinski Hotel Mall of the Emirates in Dubai . The CEO of the ABA , Tim Jackson , presented an overview of the 2022 Australian almond crop and a summary of key export issues including freight . The Australian almond industry mission to the 2022 INC Congress also featured a trade exhibition in which the new industry communication platforms were promoted .
These included the new global export website ( australianalmonds . com ) and registration for regular Australian Almonds Trade Insight Updates .
Thaifex Trade Fair in Bangkok
THE principal feature of the Trade Mission to Thailand in May 2022 was the Australian almond industry exhibition in the Thaifex-Anuga Asia Food Fair . This exhibition ran from May 24 to 28 . Thailand is a focus growth country within South-East Asia along with Indonesia and Malaysia . The three major Australian almond exporters participated in this trade mission to Thailand : namely , Olam Food Ingredients , Select Harvests and Almondco Australia . The Thai Austrade Office provided a very high level of service in organising meetings with potential customers across the major relevant sub-categories . Meetings were held with the major Thai almond importers at the Australian Almonds exhibition booth . These meetings covered key Thai food retailers such as Mako and a wide range of food manufacturers . While Thailand is currently an important snack market for Australian almonds in South-East Asia , the key insight to come out of the Thaifex Trade Mission was the significant opportunity to grow the Australian almond ingredient market . Major themes such as sustainability ,
meat-free and plant-forward meal options as well as a growing bakery market combine to confirm that Thailand is a major growth opportunity for the Australian almond industry . Two key areas of competitive advantage for the Australian almond industry in Thailand over Californian product are : 10 % tariff advantage due to the Australia-Thailand FTA and a significant freight cost and accessibility benefits .
industry . australianalmonds . com . au
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