MARKETING & TRADE
Selling the great value of almonds
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The Almonds are Great Value advert that targeted consumers interested in the Tour De France across social media platforms .
IN June , the industry launched a social media campaign highlighting the excellent value of almonds . In light of the financial challenges faced by Australian consumers this year due to the rising cost of living , the campaign ’ s objective is to promote the affordability and nutritional benefits of Australian almonds . Using the theme of ‘ Good Value ,’ in July , the industry executed two tactical campaigns targeting consumers interested in the prestigious tennis event Wimbledon and the exhilarating cycling event Tour De France . Leveraging the considerable interest surrounding both sports , creative content was strategically crafted to resonate with this audience . The ads on Instagram and Facebook garnered an impressive 3 million impressions and reached over 1.5 million people . Additionally , on YouTube , the ads generated 1 million impressions and received over 500,000 video views . Although Wimbledon and Tour De https :// www . youtube . com / watch ? v = xnaGiHcuHZ0 & list = PLhpA0gjd- 5eKXzWTj8AUvGn0Ii09mnVAH
The Wimbledon-themed ad that ran over Facebook , Instagram and YouTube earlier this year promoting almonds as a great value snack .
France have concluded for 2023 , the ‘ Good Value ’ creative will continue to run in the upcoming months . We invite you to stay entertained and informed by watching our engaging videos on Facebook ,
Instagram and YouTube and help spread the word about the wonderful attributes Australian almonds have to offer . Together , let ’ s celebrate the goodness and good value of Australian almonds .
industry . australianalmonds . com . au
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