Marketing update
Joseph Ebbage
Industry Market Development Manager
Lou Martin
ABA Marketing Officer
Australian Nut Industry Council Conference
THE Almond Board of Australia ( ABA ) exhibited at the Australian Nut Industry Council Conference held in Melbourne at the Crowne Plaza on 22 March 2022 . Market Development Manager Joseph Ebbage and Marketing Officer Lou Martin provided a great overview of the almond industry and specific marketing activities planned for 2022 . Sustainability Manager Megan Coles also explained her sustainability journey and how the almond industry is approaching this topic . Other speakers discussed the effects of COVID-19 on consumer behaviour , the rise of e-commerce , new health and nutrition research and the influence of sustainability more broadly . It was great to be able to attend one of the first industry face-to-face conferences for almost two years and we look forward to attending more events in 2022 .
New season promotion
AS the Australian almond harvest for 2022 continues , we have developed new season promotional material that will be featured throughout independent supermarkets in Australia . Get down to your local grocer to spot our latest promotion and try the new season stock .
NEW
SEASON
Australian Almonds
New logo unveiled
THE new bright green ABA branding on our vehicles and publications is certainly a headturner . With the fresh new look , ABA activities and industry-wide initiatives will be readily recognised both within and beyond the almond community . Our aim is to facilitate a united voice for the betterment of all stakeholders , while continuing to embrace the competitive nuances that must always exist .
24 In A Nutshell - Autumn 2022 Vol 23 Issue 1