Imperial Tobacco The Imperialist 3 | Page 9

#myblu SIMPLY THE BEST In April 2018, Imperial Tobacco launched its myblu e-vapour rechargable with liquidpods on the Russian market. The main advantage of the new product is a broad selection of myblu pods with flavours to satisfy the most sophisticated users and experienced vapers. The new device represents the most dynamic segment of the NGP market. I Набор для идеального путешествия у каждого свой. Но нас здесь объединяет именно то, что в нем всегда будет myblu. #myblu #myblurussia #пар #парение #япарю n Russia, NGP – or new generation products – are representedby two categories: electronic vapour products (EVP) and heated tobacco products (HTP). Vaping is an alternative to traditional smoking that reduces health risks through putting down the use of tobacco. Since e-liquid used in EVPs does not contain any tobacco, the vaping technology totally excludes the burning and heating of tobacco. In the last three years, all major tobacco companies have presented their NGPs: in 2015, Philip Morris International marketed IQOS, a tobacco heating device. Following its example, British American Tobacco launched a similar product – Glo, in 2017. Also in 2017, Japan Tobacco International marketed its electronic vapour product, Logic Pro. In 2018, Imperial Brands launched myblu. In addition myblu is an innovative nicotine delivery device that does not contain any tobacco. It’s an electronic vapour product and represents the latest generation of closed system e-vapour with liquid capsules (pods). The Империалист |  | 9