#myblu
to Russia, the new product is available in six more countries,
including the USA, the UK, France, Italy, Germany and Japan.
myblu delivers nicotine to the body without any toxins
produced by burning tobacco. As a result, the use of the
e-vapour helps reduce damage to smokers’ health. According
to official statements of health authorities in several
European countries, e-vapours are at least 95 % safer than
traditional cigarettes.
Dr. Oliver Kutz, General Manager,
Russia and Central Asia: «myblu targets
adult smokers and vapers offering an
alternative to traditional tobacco products
to consumers focused on reducing health
hazards and excluding negative impact of
tobacco smoke on people around them.»
myblu is a universal e-vapour appealing to both traditional
cigarette lovers and vaping enthusiasts.
myblu is an ingenious solution to the problem of choosing between
compact closed system e-vapour with insufficient vaporization
capacity and weak pull, and complicated open systems lacking
a quick flavour change option. myblu offers an exciting twist
to your everyday life. The ultimate e-vapour, myblu combines
a powerful atomising system with long battery life: a twenty-
minute charging session can support a whole day of intensive
vaping, while click-and-go pre-filled liquid pods have introduced
the vaping universe to long-awaited ease of use combined with a
great variety of flavours.
Unlike cumbersome open system e-vapour and heated tobacco
products, myblu is super light and so small that it easily fits into
a purse or a jeans pocket. myblu motto is being user friendly
and easy to use. No buttons, no extra motions or long waiting –
your vaporizer will be switched on automatically by a sensor
when you inhale.
The product line includes 12 flavours
in 4 basic segments: myblu liquids are developed and produced by the Imperial Brands
Research Centre in Liverpool, UK. Starter kits are also made in Liverpool.
FRUITY – Coconut Breeze, Mango Apricot, Eucalyptus Lemon,
Green Apple and Cherry Crush;
FRESH – Menthol and Blue Ice;
EARTHY – Tobacco, Ginseng Ginger, Café Latte;
EARTHY SAVOURY – Bourbon Caramel, Tobacco Crème. With myblu, we are challenging vaping stereotypes and meeting the
growing demand for efficient and compact e-vapour. Our consistent
commitment to perfection and innovations h ave provided myblu with
an inimitable taste, a powerful performance and a strong competitive
edge. Now, there’ll be no compromises, only the best!
Each flavour comes in three strengths, with nicotine
concentration of 0.8 %, 1.6 % and a 0 % nicotine-free option,
to ensure another competitive advantage of myblu: with it,
you can select a dosage fitting your habits and preferences.
Anna Kovryga, Communications Manager: «myblu
is the latest innovation by blu – the category pioneer
and trusted expert in EVP. The unique myblu technology
is the result of many years of expertise accumulated
The Империалист | | 10