#NGP
1 ELECTRONIC VAPOUR PRODUCTS (EVP)
Modern EVPs were invented and patented by Hon Lik, a Chinese researcher, in 2003. Today, the patent for EVP
technology belongs to Imperial Brands. A EVP device works by heating a special liquid to generate an aerosol
that the user inhales. The e-liquid is a mixture of vegetable glycerine and propylene glycol (both components are
approved for use in the food industry) plus flavours and nicotine. The main components of an electronic vapour
device are the battery, the heating element/atomizer and an e-liquid cartridge.
The EVP category is characterized by a great variety of devices and liquids available on the Russian market.
Each device type has differentiating characteristics and a target audience of its own.
Rechargeable EVP systems can be either open
or closed. With an open-system EVP, you can refill
a cartridge with e-liquid manually. A closed system
is refilled with a factory-filled cartridge or pod.Open
systems have made vaping very popular and drove
the development of a diverse e-liquid market with
a broad variety of flavoured e-liquids with or without
nicotine.
Disposable and rechargeable EVPs. Disposable
EVPs are one-piece pre-filled devices. They are
affordable and easy to use. E-liquid and battery
volumes are sufficient for two days of active usage.
Generally, consumers make spontaneous decisions
to purchase a disposable e-vapour driven by bright
packages highly visible in the cashier desk area.
Disposable EVPs cannot produce high quality
sensations motivating smokers to quit. They are
usually associated with “dual” consumption, when
smokers continue to smoke tobacco but switch
to e-vapour occasionally, e.g., when smoking
is prohibited or unwelcome.
E-liquid for EVP devices: e-juice. Invention
of open-system EVPs stimulated fast-growing
market for high-quality e-liquids. Vape shops
offer both classic and exotic flavour mixes;
e.g., a mix of wineberry with Arctic herbs and
pine needles; apple pie and yoghurt; pistachio
nuts and popcorn; rum and tobacco, Soviet-era
toffee, champagne and tangerines, and many
others. The most popular flavours are based on
fruits and tobacco.
Open-system EVPs for newcomers
Generally, pen-shaped devices are cheap, easy
to use and maintain: all they need is refilling and
an occasional replacement of the heating element.
However, sensations are poor, and users cannot
select elements and tune vaping to suit their
personal tastes.
Open-system EVPs
for advanced users
They have more vapour, full flavor
and the ability to regulate power
and select components depending
on user preferences: making large
vapour clouds or adjusting their
cigarette drag. At the same time,
such devices must be refilled by
hand and require some tuning of the heating coil
and the liquid delivery material (cotton).
Open-system EVPs
for expert users
Deliver the best flavour experience
and a lot of vapour. However,
it’s the most time-consuming
option, which requires knowledge
and training for frequent liquid
refills and parts replacement.
The use of this type of EVPs is mainly associated
with a separate vaping subculture rather than with
satisfying nicotine cravings.
Closed-system EVPs are devices refilled
with factory-filled capsules or pods. E-vapour
manufacturers focus on meeting smokers’ needs
and seek to make their products as simple, easy
to use and compact as possible and to closely
reproduce true smoking sensations.
E-liquids for open systems contain more glycerine,
so that users could enjoy large vapour clouds and
liquid flavours without any unpleasant sensations.
Closed systems contain more propylene glycol:
its roughness makes vaping taste like true smoking.
It should be noted that, in addition to e-liquid,
technical features of an EVP also have a strong
impact on taste and experience.
Key flavor
tastes
Tobacco
Fruits
Pastry
Sweets
Foods
Beverages
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